Community Corner | Whittney RoJo
In honor of Financial Literacy Month, SugaBear and La Molly welcomed Whittney RoJo to Community Corner for a powerful and deeply personal conversation about money, mindset, and liberation. A Colorado-based Love and Money Liberator with Lagerborg and Associates, RoJo’s work centers on helping people build generational wealth while reconnecting to their values and sense of possibility.
RoJo’s path to finance was anything but traditional. After 17 years in education, she realized that while she “went there to save the babies,” it was adults who needed deeper support to create lasting, systemic change. That realization led her to financial planning, where she now combines coaching, behavioral insight, and strategy to support first-generation wealth builders, business owners, and community leaders.
At the heart of the conversation was a simple but profound truth: “There is no freedom without financial freedom.” RoJo described money as a tool that can create choice and stability, noting that “it’s really difficult to make empowered decisions if you’re just trying to survive.” For many, especially women and people of color, financial systems have historically been inaccessible or exclusionary. RoJo sees her role as a bridge, helping connect communities to the knowledge and resources that were often out of reach for previous generations.
She emphasized that financial transformation doesn’t start with wealth, it starts with awareness. “Know your numbers,” she said, acknowledging that it can be one of the hardest but most important first steps. From there, small, intentional actions can begin to shift both mindset and outcomes. “If you can change the way you think about money, you can change the way that you feel about money, which will also change the way that you approach it.”
Ultimately, RoJo reframes financial success not as accumulation, but as liberation. “Freedom is having choices,” she explained. “When you can make decisions based on your values rather than ‘uh-oh,’ that’s liberation.” Her work reminds us that financial literacy is not just about dollars and cents, it is about building a future rooted in security, dignity, and possibility for generations to come.
You can find out more about RoJo and her work at Lagerborg & Associates.
